As life science professionals, we continuously handle hard science and research. We also have to learn how to market our products and interact with customers.
However, coming from the sciences, many of us struggle with the business of biopharma and medical device commercialization.
Marketing is completely different from science.
As a member, you can use the FREE resources that are available to you to learn how to brand your company, increase your online presence, drive traffic, and increase awareness and interest in your company.
Marketers are the brains behind getting the word out about their organization’s products or services.
Marketers monitor market trends, create advertising campaigns, develop pricing strategies and targeting strategies based on demographic data and work with the company to develop more awareness of what they offer.
After reading this, you might be thinking that the better question is, “What don’t marketers do?”
Going from all of these roles, methods and marketing job descriptions—it’s a safe bet to say marketers have a huge variety of options for applying their creativity and strategic-thinking abilities.