Social Media Marketing
While most of e-commerce websites and other online businesses tend to focus their marketing efforts either on SEO, email marketing or advertising, many overlook the vital Social Media market.
Social Media platforms Facebook, Twitter and Instagram have twice as many users as there are people in China, and can not be ignored and unexplored.
People are using more than just email and phone calls to communicate with brands; many are now tweeting or posting on Facebook, LinkedIn and Twitter. If a brand doesn’t respond to any inquires on Facebook or Twitter, then it’s equivalent to not answering emails and not picking up the phone.