It’s a common goal in both SEO and content marketing to have content rank highly in the Search Engine Results Pages for intended keywords or search queries.
Link development requires a plan of action. It takes a finely tuned process for link development to be most successful and without a well-planned link–development campaign, search engine visibility is short term.
Know that link development isn’t a short term plan; it’s an ongoing, long-term process and it takes time to figure out what works and to see results. As more and more businesses turn their eyes to content marketing, links will continue to be a factor in how search engines analyze content’s popularity.