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Virtually anyone involved with selling or marketing their company’s products or services is dealing with marketing technology, since marketing by its very nature has become technologically-based.

Every piece of technology you use to reach a potential customer is marketing technology. Think about it, everything from your mobile phone that you use to access your text messages, email and social media, to your website, an email marketing system like Constant Contact to social media marketing platforms like HootSuite uses marketing technology.

Finding it difficult to implement, integrate and manage these solutions and make sense of all their data coming from your use of technology can be intimidating. At Digital 360 we use an array of technology from Asana to manage projects to Slack to communicate.

The intimidation factor makes sense, it’s not the use of the marketing technology – after all, social media is simple – post, click, like. Most people and companies end up struggling with the process of sharing resources to increase leads, enhance their brand to influence their target market.

Unfortunately, this means you could be missing out on generating new business or retaining your existing customers.

Staying on top of business and technology trends has become increasingly expensive. However, other competitors in your space will be investing in marketing technology solutions even if you don’t—and that’s something that’s entirely out of your hands.

With our deep understanding of small to medium size businesses that want to reach new customers, our expertise in engaging buyers online can guide you in designing a process that increases buyer engagement and moves a prospect to a customer.

Consider this: What if you created your own Prospect to Customer starter kit with several key processes and marketing technology solutions that you could use to optimize buyer engagement that created qualified leads and actually lead to new business? You could grow revenue, give your employees a break, and optimize your time, money, and efforts.

You know you’re good at what you do, but it is challenging to be heard or found or stand out in this competitive marketplace.

You know you need a new or updated website but fail to find the proper messaging, positioning, content, strategy or time to get this accomplished.

Our “Prospect to Customer” program will help you to articulate your brand and offering in a way that compels your audience to engage with you and lead you to more prospect interactions and more clients.

We go through a process called the Customer Engagement Maturity Model that can be utilized throughout your sales and marketing efforts and will filter across your entire company.

We will:

  • Identify your buying client
  • Understand what they need
  • Articulate your brand and offerings with clarity
  • Ensure that your solutions fit the needs of the buyer
  • Create specific calls to actions that tell the prospects what to do to buy now

As you redefine your marketing spend across technologies and human capital, you’ll find that perhaps fewer people are needed but those in control of these powerful martech tools will be uber-specialists across disciplines.

Customer engagement is an ongoing evolution that requires a changing array of knowledge, experience, and expertise. Be careful not to place too much emphasis on inputs. Prioritize outputs — your revenue, your customer value — but more importantly, the performance imperative should be your top priority as you’re planning for the year ahead.

The buyer journey is not always linear – while some people actually come in through top-of-funnel content, others stumble upon a middle or bottom-of-funnel piece that catches their attention.

Click here to get the steps for creating content that can convert prospects to customers.

Content is a proven part of the buyer journey, and it’s necessary to create assets for all stages. But for a lot of companies, there’s a lot of content to create and that’s a challenging because most content marketing teams are very lean.

No two customers are the same. Even the same customer goes through multiple changes during their relationship with your brand or business.

Smart companies recognize this and tailor their marketing to speak not just to the customer, but to the lifecycle stage they’re in.

Lifecycle Marketing is not new but is a top-of-mind challenge for today’s small to mid-size businesses because of the ‘always on’ digital nomadic customer. Customer lifecycle marketing helps to attract customers, grow sales and deliver great experiences.

Activating Lifecycle Marketing campaigns to an existing and continually growing customer and prospect base significantly increases your chances for generating more revenues, over time.

Virtually anyone involved with selling or marketing their company’s products or services is dealing with marketing technology, since marketing by its very nature has become technologically-based.

Every piece of technology you use to reach a potential customer is marketing technology. Think about it, everything from your mobile phone that you use to access your text messages, email and social media, to your website, an email marketing system like Constant Contact to social media marketing platforms like HootSuite uses marketing technology.

Consider this: What if you created your own Prospect to Customer starter kit with several key processes and marketing technology solutions that you could use to optimize buyer engagement that created qualified leads and actually lead to new business? You could grow revenue, give your employees a break, and optimize your time, money, and efforts.